Behind The Gloves Brings Trading Card Activation to SBC Summit Lisbon for Midnight Mayhem
Behind The Gloves Brings Trading Card Activation to SBC Summit Lisbon for Midnight Mayhem
Sa SBC Summit Lisbon ngayong Setyembre 2026, Behind The Gloves ay maglulunsad ng Fight Card Collection trading card activation para sa kanilang charity boxing event na Midnight Mayhem, na nakatakda sa Enero 2027. Layunin nitong gawing networking game ang exhibition floor habang tinutulungan ang 25 charities, na may target na fundraising na €200,000 — suportado na ngayon ng Betsson at ComeOn Group.
Anong Bago sa Midnight Mayhem sa SBC Summit Lisbon?
Ang Trading Card Collection na Magpapasigla sa Event
Ang Midnight Mayhem Fight Card Collection ay nagtatampok ng 25 katao mula sa kampanya — bawat isa ay binigyan ng rating out of 100, tulad ng classic trading cards. Sa panahon ng SBC Summit Lisbon (simula Setyembre 29, 2026), magbibigay ang Behind The Gloves ng 1,000 free packs, may anim na cards bawat pack.
Dalawang cards ang ginawang deliberately rare — ibig sabihin, sampung kumpletong koleksyon lang ang posibleng mabuo. Ang sinumang attendee na makakumpleto ng lahat ng 25 cards at magdala ng complete set sa Behind The Gloves booth ay mananalo ng VIP table sa Midnight Mayhem, na nagkakahalaga ng €6,500.
| Feature | Details |
|---|---|
| Total fighters in collection | 25 |
| Cards per free pack | 6 |
| Free packs to be distributed | 1,000 |
| Rare cards (limited edition) | 2 |
| Maximum complete collections | 10 |
| Grand prize | VIP table worth €6,500 |
| Activation dates | September 29 – October 1, 2026 |
Ang konsepto ay idinisenyo para itulak ang mga attendee na mag-meet, mag-trade ng cards, at makilala ang mga fighter at charities nila — ginagawang three-day networking competition ang tradisyunal na giveaway.
Sino ang mga Bagong Operator na Sumusuporta sa Midnight Mayhem?
Betsson at ComeOn Group: Bagong Major Backers
Parehong nag-commit na ang Betsson at ComeOn Group bilang supporters ng Midnight Mayhem. Sumali sila sa Gamingtec, na dati nang itinalagang Headline Impact Partner noong Hulyo 2026.
Dahil sa suportang ito, tumaas ang fundraising target mula sa unang €150,000 (noong July 2026) hanggang €200,000+. At hindi lang pera — ang event mismo ay lumago: mula sa 16 na fighters ay naging 20 fighters na lalaban sa 10 bouts.
Ano ang Sinabi ng Founder?
Si Lee McFarland, founder ng Behind The Gloves, ay nagpaliwanag:
“Midnight Mayhem was never supposed to be just another industry party with a boxing ring in the middle of it. We want to create one of those nights people are still talking about years later – but underneath all of the theatre, entertainment and madness there has to be a purpose.”
Idinagdag niya:
“To already have major operators such as Betsson and ComeOn Group committing to attend shows us that the industry is getting behind what we’re trying to achieve. Our target is now to generate more than €200,000 for charity, create meaningful awareness for 25 causes, and show what can happen when this industry comes together to do some good.”
At patungkol sa SBC Lisbon activation:
“With only ten of the rarest cards in existence, I expect SBC to turn into one enormous trading floor.”
Saan at Kailan Gaganapin ang Midnight Mayhem?
Event Format at Venue
Ang fight night mismo ay magaganap sa La Paloma, Barcelona sa araw ng Martes, Enero 19, 2027 — kasabay ng linggo ng ICE Barcelona. Magsisimula ito ng 9pm, na may afterparty hanggang 2am.
Inorganisa ito ng Behind The Gloves, sa partnership ng WorldGaming. Ang gabi ay kombinasyon ng:
- Professional fight-night production
- Premium hospitality
- Industry networking
- Entertainment at afterparty
Ayon sa Behind The Gloves, ang event ay dinisenyo para pagsama-samahin ang buong gambling ecosystem: operators, suppliers, regulators, payments companies, affiliates, media, at compliance businesses.
| Event Detail | Information |
|---|---|
| Name | Midnight Mayhem Fight Night |
| Organizer | Behind The Gloves |
| Date | Tuesday, January 19, 2027 |
| Venue | La Paloma, Barcelona |
| Timing | 9pm onwards (afterparty until 2am) |
| Fight card | 20 fighters across 10 bouts |
| Charitable target | €200,000+ |
| Charities supported | 25 |
| Affiliation | WBC Cares UK |
Anong mga Charities ang Matutulungan ng Midnight Mayhem?
25 Causes na may Personal na Koneksyon
Ang kampanya ay sumusuporta sa 25 causes. Kabilang dito ang mga core charity partners ng Behind The Gloves:
- Support Our Paras
- WBC Cares UK
- Oliver’s Wish Foundation
- Cystic Fibrosis Trust
- CHIPS
Dagdag pa rito, ang bawat fighter ay pumili ng sarili nilang charity. Ilan sa mga ito ay:
- Parkinson’s UK
- MS Society
- The Royal Marsden Cancer Charity
- Pancreatic Cancer UK
- Help for Heroes
- Action Medical Research
- Great Ormond Street Hospital Children’s Charity
Ang lahat ng proceeds ay ipapamahagi sa charities na nominee ng bawat kalahok.
Ano ang Behind The Gloves?
Itinatag noong 2023 ni Lee McFarland, ang Behind The Gloves ay nagsimula bilang informal boxing sessions sa sidelines ng industry conferences. Lumago ito sa isang structured wellbeing at charitable events business para sa global iGaming at sports betting sector.
Ang Midnight Mayhem ay affiliated sa WBC Cares UK, ang charitable arm ng World Boxing Council. Kasama sa programa ang isang showcase mula sa WBC Adaptive Boxing Programme, na nagpapakita ng boxing para sa mga may kapansanan.
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